Over the weekend I gave someone the URL for The Tin Piano. This is a little premature as the site is still not finished, but I figured there was enough content there to create a favourable impression. Seems I was wrong.
Looking at the visitor stats in Statcounter I can see this prospective customer spent less than two minutes on my site. They checked out six pages. Trouble is, three of those pages I haven’t completed yet. In fact, they were almost blank. One was my portfolio page. Another was this blog.
I imagine my visitor left underwhelmed. I sure felt deflated when I realised that I had been hoist by my own petard. In my intro I talk about the need to give people what they’re looking for - fast - or else they’ll go elsewhere.
Well, I reckon my half-completed site delivered a strong message. But not the one I intended. Who knows if that prospect will ever return?
So what’s the lesson? Or, as a book I’ve been reading puts it: What’s the gift in this?
Twofold.
One: if handing out your URL, either make sure you warn people the site is still in production or, better still, hold off until you have content on every live page.
Two: get busy with that content. Pronto!
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